of in-house counsel rely on attorney bios when researching and hiring*Source: 2017 State of Digital & Content Marketing Survey, Greentarget & Zeughauser Group
Lawyer bios are the biggest draw on your law firm’s website.
(Your marketers already know this.)
65% of law firm website traffic starts with a search query *One to One Interactive report, presented at Social Media for Law Firms 2013 Conference
in terms of influence on hiring selection by GCs, the #1 spot belongs to Personal Recommendations.* *Source: 2015 Canadian Legal Digital Survey, fSquared Marketing
Attorney biographies account for 80% of legal site traffic.* *LexisNexis report, presented at LegalTech 2015 Conference.
of general counsel believe that law firm websites play a key role in influencing purchasing decisions for legal services. Source: 2015 Canadian Legal Digital Survey, fSquared Marketing
Great lawyers deserve great bios.
We believe a great bio:
- Engages the reader
- Highlights relevant experience
- Demonstrates how clients view the lawyer – as their business partner, problem-solver, fixer, dealmaker, and trusted advisor
- Includes a bit of the lawyer’s philosophy (and, when appropriate, personality).
Most important, a great bio makes the reader say, This is who I want working with me.