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of in-house counsel rely on attorney bios when researching and hiring
outside counsel.*

*Source: 2017 State of Digital & Content Marketing Survey, Greentarget & Zeughauser Group

Lawyer bios are the biggest draw on your law firm’s website.
(Your marketers already know this.)

65% of law firm website traffic starts with a search query
on Google.*

*One to One Interactive report, presented at Social Media for Law Firms 2013 Conference

in terms of influence on hiring selection by GCs, the #1 spot belongs to Personal Recommendations.*

*Source: 2015 Canadian Legal Digital Survey, fSquared Marketing

Attorney biographies account for 80% of legal site traffic.*

*LexisNexis report, presented at LegalTech 2015 Conference.

of general counsel believe that law firm websites play a key role in influencing purchasing decisions for legal services.

Source: 2015 Canadian Legal Digital Survey, fSquared Marketing

Great lawyers deserve great bios.

We believe a great bio:

  • Engages the reader
  • Highlights relevant experience
  • Demonstrates how clients view the lawyer – as their business partner, problem-solver, fixer, dealmaker, and trusted advisor
  • Includes a bit of the lawyer’s philosophy (and, when appropriate, personality).

Most important, a great bio makes the reader say, This is who I want working with me.


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