GCs have told us repeatedly, “I want to work with lawyers who are problem solvers and understand my business issues.” So, when we interview a lawyer for a bespoke-level bio, we probe for examples of real-life, relevant experience. Here’s an example from a recent project:
“David serves not just as lawyer, but as strategic advisor, as well. Clients rely on him for the kind of unfiltered advice they might not otherwise get, even from their own management. He regularly counsels CEOs and boards of directors on a wide variety of business matters, helping them to see their businesses “from 50,000 feet up.” It’s an unusual level of trust for an outsider, but they clearly think he earns it.”
FAVORITE FAQ OF THE MONTH
Q. We have an in-house marketing and business development team. Why can’t they write our firm’s bios?
A. We’ll bet that when it comes to polishing and updating bios, your folks are rock stars! But with all the other marketing and biz dev-related things they have on their plates, rewriting firm bios (from scratch) may fall toward the end of a long to-do list.
These days, an online bio is a calling card to what is now a connected global audience, and you want to be sure it opens all the right doors.