We worked with the Banking & Finance practice of a Midwest-based firm, and during the working session, the lawyers actually updated their own bios.
We saw how efficient it was – having the lawyers together, participating in the bio updating process. Plus, this helped ensure their buy-in. And all those updated bios were posted on the firm’s website within a week. (Not a month of back-and-forth!) Sounds crazy, right? But we did it.
So we’ve taken the best of our best practices and are now offering an in-person, 90-Minute Better Bios Workshopfor Practice Groups. During this session, your lawyers will update their bios having just learned:
The importance of the bio in a client’s decision-making process. (We have statistics to back up these claims.)
How your lawyers’ bios stack up against your peer firms.
What biography information clients truly care about. (Hint: It’s not where your lawyers went to law school.)
How to infuse personality and philosophy into a bio, while maintaining a high degree of professionalism.
Q. How can I be assured my bio won’t sound like every other lawyer whose bio you rewrite?
A. Your experience, types of clients you serve, and point-of-view is unique. So your bio will reflect your approach to handling your clients’ matters and deals. Sure, there may be similarities – from a stylistic perspective – between your bio and another lawyer’s – but that’s because we apply best practices to the process.