Date: Wednesday, January 17
Time: 12:00 PM – 1:15 PM
Haynsworth Sinkler Boyd, P.A.
1201 Main Street
24th Floor Conference Room
Columbia, SC 29201
Presenter: Nancy Slome, Principal of Lawyers Biography Service
Planning to update the content on your firm’s website in 2018? Don’t forget about your practice group descriptions! Start the year off right with tips for sharper and more effective practice descriptions. During the program, you’ll learn how to:
Develop a tone and writing style appropriate for the clients of your firm’s legal services Infuse your firm’s vision and values into each practice area description
Navigate the politics of writing practice descriptions
Add visual cues to keep your readers interested
Weave a ‘call to action’ into your practice descriptions
FAVORITE FAQ OF THE MONTH
Q. How can I be assured my bio won’t sound like every other lawyer whose bio you rewrite?
A. Your experience, types of clients you serve, and point-of-view is unique. So your bio will reflect your approach to handling your clients’ matters and deals. Sure, there may be similarities – from a stylistic perspective – between your bio and another lawyer’s – but that’s because we apply best practices to the process.
We worked with the Banking & Finance practice of a Midwest-based firm, and during the working session, the lawyers actually updated their own bios.
We saw how efficient it was – having the lawyers together, participating in the bio updating process. Plus, this helped ensure their buy-in. And all those updated bios were posted on the firm’s website within a week. (Not a month of back-and-forth!) Sounds crazy, right? But we did it.
So we’ve taken the best of our best practices and are now offering an in-person, 90-Minute Better Bios Workshopfor Practice Groups. During this session, your lawyers will update their bios having just learned:
The importance of the bio in a client’s decision-making process. (We have statistics to back up these claims.)
How your lawyers’ bios stack up against your peer firms.
What biography information clients truly care about. (Hint: It’s not where your lawyers went to law school.)
How to infuse personality and philosophy into a bio, while maintaining a high degree of professionalism.