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of in-house counsel rely on attorney bios when researching and hiring outside counsel.*

*Source: 2019 State of Digital & Content Marketing Survey, Greentarget & Zeughauser Group

Lawyer bios are the biggest draw on your law firm’s website.
(Your marketers already know this.)

when the C-Suite crowd looks to hire lawyers. The #1 spot belongs to recommendations from trusted sources.*

*Source: 2019 State of Digital & Content Marketing Survey, Greentarget & Zeughauser Group

74% of consumers visit a law firm’s website to take action.

pay the most attention to experience and relevant client matters.

*Source: 2017 State of Digital & Content Marketing Survey, Greentarget & Zeughauser Group

Industry surveys indicate attorney bios as the
most-visited pages
of law firm websites.

We believe a great bio:

  • Engages the reader

  • Highlights relevant experience

  • Demonstrates how clients view the lawyer – as their business partner, problem-solver, fixer, dealmaker, and trusted advisor

  • Includes a bit of the lawyer’s philosophy (and, when appropriate, personality).

Most important, a great bio makes the reader say, This is who I want working with me.


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