Amy’s “Before” bio is typical of many law firm bios that miss the mark.* Our “After” version (pictured here) illustrates how we remedied Amy’s weak bio.
BEFORE (Client’s Original Bio)
Ms. Smith received her JD from George Washington University and is a lawyer in the firm’s IP group. She has been with the firm since law school, focusing on intellectual property matters. She is an active member of the DC Bar and regularly publishes articles and speaks on issues relating to her practice. Ms. Smith has filed many patents for her clients in a variety of fields.
AFTER (Our Basic Bio, Pictured Above)
Amy Smith has handled over 200 cases before the United States Patent & Trade Office (USPTO) and has filed nearly a thousand patent applications since starting her practice. As a lawyer in DCH’s Intellectual Property Practice Group, she helps clients with a range of patent filings for technical, medical, pharmaceutical, and business processes. Amy Smith edits the DCH USPTO Blog. In the Sept. 5, 2013 issue, she wrote about successfully managing the patent maze.
*Note: This is a fictitious lawyer’s bio and presented for demonstration purposes only.