David’s original bio was functional, but didn’t convey anything unique – about him – or his approach to his law practice. In fact, highlighting his law school ranking and academic achievements undermined David’s years of experience – to say nothing of his sophisticated client base. Our “After” bio speaks directly to David’s potential clients’ business needs. The quote quickly lets us in on his work philosophy.
BEFORE (Client’s Original Bio)
Practicing in the areas of litigation, including civil, corporate and business litigation, and insurance defense, as well as in the areas of corporate, business, real estate and labor and employment law. Admitted 1991 New York and U.S. District Courts, Southern and Eastern Districts of New York. State University of New York at Albany, B.A. (cum laude, 1987). Brooklyn Law School, New York, (cum laude J.D. 1990) (recipient Dean’s Merit Scholarship 1987-1990). Comments Editor, Brooklyn Law Review (1989-1990). Author, Putting the Fifth Amendment Behind Bars, 55 Brooklyn Law Review 455 Vol. 2 (1989-1990). Selected to: New York Super Lawyers 2007, 2008, 2009, 2010, 2011 (Business Litigation)
Sometimes lawyers are too interested in protecting themselves — they raise so many issues that the deal gets stuck. We’re dealmakers, not deal breakers.
… David Berg
At a time when specialization is a defining quality of the legal profession, David Berg is a throwback to an earlier era. Happy to call himself a “hybrid attorney,” he is both a litigator and a dealmaker. He can, with equal facility, try a case to its final verdict, or quarterback a complex transaction to its final signature.
After graduating from Brooklyn Law School in 1990, David spent enough time in large corporate law firms to see that it wasn’t for him. Since starting his own firm in 1998, he has focused on turning out “big firm work product, but without all the bells and whistles.”
His practice has since evolved into an eclectic mix of sophisticated clients in, among other things, fashion, restaurants, media, financial services, manufacturing, retail, hospitality, and a panoply of other diverse businesses. They admire his directness, his experience in an unusually wide range of circumstances, and his practical, business-oriented approach.
As a litigator, David keeps his clients grounded in reality. He gets them to question their own motives before bringing a lawsuit, and if he perceives that the probable result isn’t in their best interests, he will not hesitate to advise against it. If they decide to proceed, they do so with their eyes open. But whether they proceed or not, they know they will have a fierce advocate on their side, either way.
When doing a transaction, David likes to “read the last page of the book first” — to visualize, ahead of time, the desired end result. With this vision firmly in his head, he can then help his clients focus on the big picture, to understand what they’re really trying to do, and not get bogged down in minutiae that could kill the deal.
As general counsel to so many of his clients, David serves, not just as lawyer, but as strategic advisor, as well. They rely on him for the kind of unfiltered advice they might not otherwise get, even from their own management. He regularly counsels CEOs and boards of directors on a wide variety of business matters, helping them to see their businesses “from 50,000 feet up.” It’s an unusual level of trust for an outsider, but they clearly think he earns it.
State University of New York at Albany, B.A. (cum laude, 1987). Brooklyn Law School, New York, (cum laude J.D. 1990) (recipient Dean’s Merit Scholarship 1987-1990).
Comments Editor, Brooklyn Law Review (1989-1990). Author, Putting the Fifth Amendment Behind Bars, 55 Brooklyn Law Review 455 Vol. 2 (1989-1990).
Admitted 1991 New York and U.S. District Courts, Southern and Eastern Districts of New York.
Riley Sandler Memorial Foundation, Inc.