30 07, 2020

What are the hallmarks of a good attorney bio?

2020-07-31T15:48:15+00:00 July 30th, 2020|

During my recent fifteen minutes of fame (actually, it was an hour), on the Legal Marketing Coffee Talk podcast, legal marketing luminary Roy Sexton wanted to know, “Nancy, so what are the hallmarks of a [...]

28 07, 2020

How long does it take to write a blog post? Plus, 7 helpful tips for my legal marketing friends.

2020-07-29T14:04:48+00:00 July 28th, 2020|

Having slogged through all those "Save for Later" articles accumulated from my Twitter, Facebook, and LinkedIn folders, I finally feel a real sense of accomplishment. I knew they'd be an excellent starting point for my [...]

10 07, 2020

Six great attorney bios you wish were from your firm

2020-07-20T16:12:47+00:00 July 10th, 2020|

We’re pretty good at spotting firms that are in the planning stages of their new website. The tell? Usually, the marketer in charge posts questions on legal marketing-related social media and Special Interest Group forums [...]

1 06, 2020

Directing the user experience: website calls to action

2020-07-30T14:58:51+00:00 June 1st, 2020|

It’s shocking that the majority of law firm websites lack a clear call to action. Here are some theories about why this happens:  They think it’s unseemly. They say it’s just not done. They think [...]