How long does it take to write a blog post? Plus, 7 helpful tips for my legal marketing friends.

Having slogged through all those “Save for Later” articles accumulated from my Twitter, Facebook, and LinkedIn folders, I finally feel a real sense of accomplishment. I knew they’d be an excellent starting point for my upcoming blog posts, so I hope these “Best-of-the-Best” tips will be useful for you, too!

1. THE TRUTH ABOUT BLOGGING
“How long does it take to write a blog post?”
Posted on: Orbitmedia.com/blog
Author: Andy Crestodina
Best quote: “This is one of many charts from our annual blogger survey. It shows the average investment of time in a single piece of content:”
Why I saved this post: Because it’s true, and here’s proof. Plus, I’ve been asked this question way too many times.

2. GREAT EMAIL TIP (TIE)
“I cut the word “JUST” from all my email correspondence.”
Posted on: LinkedIn
Author: Kristin Gallucci
Best quote: “What I realize is that “just” demeans what you have to say. “Just” makes it sounds like whatever you’re emailing about needs to be apologized for. And it doesn’t. You don’t need to apologize.”
Why I saved this post: Because she speaks the truth and I should know better.

2a. GREAT EMAIL TIP (TIE)
Maria Bartiromo: My new year’s resolution was to start emailing like a guy”
Posted on: Business Insider
Author: Julia La Roche
Best quote: “The reason, she explained, is that women tend to go on and on in emails with phrases such a “how are you” and “hope all is well” blah, blah, blah before they make their point. Men, on the other hand, will just give you a one-word response such as “yup.”
Why I saved this post: See above.

3. CONTENT MARKETING INSIGHT FOR LEGAL MARKETERS
“Compare the pair: Which law firm’s content are you likely to read?”
Posted on: LinkedIn
Author: Jacqueline (Jaci) Burns
Best quote: “If you want to be a thought leader you must have an opinion and you can’t be afraid to express it.”
Why I saved this post: Plain and simple… She nailed it. (Plus, I recently shared her post with a client.)

4. MOST AUTHENTIC BLOG
“No, I haven’t read all of Proust. Fighting the coronavirus humblebrag.”
Posted on: The Forward
Author: Tom Teicholz
Best quote: “What this is – is an epidemic of humblebrags.”
Why I saved this post: Because he is real and the content is totally relatable.

5. BRAND BUILDING (YES, EVEN IF IT’S SUMMER!)
“Ideas to boost your business and brand during summer downtime”
Posted on: The Social Media Butterfly
Author: Stefanie Marrone
Best quote: “This is not the year to take a break from marketing during the summer.”
Why I saved this post: Her opening sentence (see the quote above) is precisely the point.

6. DEFENDING YOUR WORK
“Everyone’s a copywriter. right?”
Posted on: Medium
Author: Clare Barry
Best quote(s):
– “Our job is to make sure that the voice matches the message. A copywriter will know the difference. An art director will know the difference. Jean, from accounts, will not know the difference — and there’s no point trying to explain it to her.“
– “Me? I like an unnecessary line break. What can I say? Flair for the dramatic.”
Why I saved this post: De gustibus non disputandum est. The same goes for writing.

7. THING I NEVER KNEW
“Music lessons were the best thing your parents ever did for you, according to science”
Posted on: Mic.com
Author: Tom Barnes
Best quote: “Music improves cognitive and non-cognitive skills more than twice as much as sports, theater or dance.” The study found that kids who take music lessons “have better cognitive skills and school grades and are more conscientious, open and ambitious.” And that’s just the beginning.”
Why I saved this post: I wish I could’ve told my parents “thank you” for all those piano lessons.

8. MY PERSONAL POST
“First vet visit”
Posted on: Facebook / Battery Creek Brittanys
Author: Nancy Slome
Best quote: “And of course, the pups are a big hit.”
Why I saved this post: Isn’t it obvious? (We raise Brittanys.)

 

 

Graph: www.orbitmedia.com

2020-07-29T14:04:48+00:00 July 28th, 2020|

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