I heard that word for the first time a few weeks ago, and given the context, I could figure it out. But to be sure, as I often do, I went to Mr. Google to confirm the word exists.

From what I learned, “Boothing” is a playful and trendy term coined to describe the act of having a booth or exhibit space at a professional conference or trade show. In the past, you might have simply said, “We have a booth at the conference.” In this case, “boothing” serves as a catchy gerund, transforming a noun into a verb and encapsulating the idea of setting up and managing a booth. (Now who remembers gerunds from English class?!)

Actually, the transformation of nouns into verbs through gerunds is not a new phenomenon. In fact, it’s something that has been happening for centuries. Take the word “email” as an example. Originally, “email” referred to the electronic message itself, but over time, it transformed into a verb, “to email,” describing the act of sending electronic messages.

So, why do gerunds like “boothing” suddenly come into fashion? There are a few factors at play:

⭐️ Efficiency: Gerunds often make language more efficient. Instead of saying, “We have a booth at the conference,” you can simply say, “We’re boothing at the conference.” (Hey, I’m all about brevity.)

⭐️ Informality: The rise of gerunds often reflects a trend towards informality in language. Using terms like “boothing” in professional settings (like conferences) can make communication feel more approachable and relatable.

⭐️ The Generation Z influence: Language evolves with each generation, and younger generations often introduce and popularize new slang and terminology. In the case of “boothing,” it may have gained popularity due to the influence of Generation Z, known for its creativity with language.

⭐️ Social Media: These platforms have encouraged using informal language and the creation of new words and phrases. Memes, hashtags, and online trends often contribute to the spread of gerunds and other linguistic innovations.

Attending the LMA Midwest Regional Conference in Chicago on Oct 2-3? I will be “boothing,” so please stop by my booth and say “Hello!”

Written by : Nancy Slome

Leave A Comment