As of 2021, Wikipedia noted “‘What to Expect When You’re Expecting’” has sold over 22 million copies,” along with this stat from USA Today: “93 percent of all expectant mothers who read a pregnancy guide read What to Expect When You’re Expecting.”
I had a copy.
Beyond my Lamaze class, that book was exactly what I needed and explained many details I had never considered.
In fact, I bought my first copy on Amazon back when the company mainly was selling books. Then, “What to Expect” became my go-to gift when my girlfriends learned they were pregnant. As time passed, Amazon kept sending me emails recommending books about potty training and the ‘terrible twos.’ I suppose Amazon’s algorithm identified me as having lots of babies?!
Fast forward to today, and why is this relevant?
Well… Posted on my website is my mantra: “People want to work with people they know, like, and trust. So, your bio should tell your story and a bit of philosophy about your practice. And here’s the key: what to expect when working with you!”
Much like the “What to Expect” series, the client/attorney relationship works best when there’s mutual trust and a strong sense of “what to expect” has been established.
Just a little something to think about this weekend.