On those rainy days during elementary school, when we couldn’t go outside for recess, our teachers would put us into groups to play card games. One of those games was “Authors” – a variation of “Go Fish.” While I never read “The Last of the Mohicans,” so many classic books and their authors’ names were drilled into my head, so that years later, I still know that “The Last of the Mohicans” was written by James Fennimore Cooper. Similarly, whenever one of those really irritating TV commercials starts, like Safelight Auto Glass, I hum along. If you still watch broadcast TV, I bet you’ll begin to hum “Safelight Repair. Safelight Replace,” too, as you’re reading this post!

How does this relate to my recent “8 solid reasons to update your bio” series?

If you’re a marketer, you know that repetition is an essential tool in your marketing toolkit. And if you’re a lawyer, you may have said, “I’m just not convinced,” when your marketer needs you to update your bio. So I’ve put together the list and have included a PDF to the illustrated version of the series.

Here again – my “8 solid reasons” why it’s critically important to you must update your bio.

Reason #1
Legal industry surveys reveal attorney bios are the most-visited pages of law firm websites.

Reason #2
64% of in-house counsel rely on attorney bios when researching and hiring outside counsel.

Source: 2019 State of Digital & Content Marketing Survey, Greentarget & Zeughauser Group

Reason #3
The C-suite crowd ranks lawyer bios #2 when researching outside firms for potential hire. The #1 spot belongs to ‘personal recommendations.

Source: 2019 State of Digital & Content Marketing Survey, Greentarget & Zeughauser Group

Reason #4
Experience and relevant matters” are the most important data points when GCs review a lawyer’s LinkedIn profile.

Source: 2017 State of Digital & Content Marketing Survey, Greentarget & Zeughauser Group

Reason #5
“Prior to joining the firm…” appears 1,880,000 times on Google’s results pages.

As of August 4, 2020

Reason #6
Legal marketers are engaged mainly in thought leadership development + production, external communications, strategic biz dev, and visual events during the pandemic.
Source: Legal Marketing Peer Check-In Survey, from executive search firm KHS People, May 31, 2020

Reason #7
The top three ways clients say law firms can add value right now are:

  • Thinking and solving problems proactively
  • Understanding the company/industry
  • Keeping the client informed

Source: Wicker Park/ALM Impact of COVID-19 on Corporate Legal Departments, July 2020

Reason #8
Nobody sets out to write a boring bio.

We can help!


Download the illustrated set of my “8 solid reasons why you must update your bio.

Many thanks again to Mary K Young, John Corey, Kate Harry Shipham, Nat Slavin, and Patrick Fuller to grant permission to share these stats.

 

 

Written by : Admin_Bio_Service

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