If you’re an in-house marketer and planning to update your firm’s web content, then this program is for you. Our live, 60-minute group program is presented via Zoom. And we have the playbook to help you refresh your firm’s practice and industry pages.
IN THIS SESSION, YOU WILL LEARN HOW TO:
- Develop a tone and writing style that speaks to your clients
- Reveal the visual cues that will keep readers interested
- Infuse your firm’s vision and brand
- Include a call to action that is appropriate for your audience
As a former in-house marketer and now as an outside consultant, I’ve improved hundreds of lawyer biographies and practice and industry descriptions. In the program, I will share examples of compelling and effective descriptions that will:
- Demonstrate a thorough understanding of your clients’ business and their pain points
- Include matter descriptions, significant wins, case studies – whatever is meaningful to your clients
- Differentiate why your firm is the right firm for their needs
While new dates are being scheduled, use the SIGN UP HERE! button, and we’ll get back to you via email.
Session Fee: $159
