If you’re an in-house marketer and planning to update your firm’s web content, then this program is for you. Our live, 60-minute group program is presented via Zoom. And we have the playbook to help you refresh your firm’s practice and industry pages.

IN THIS SESSION, YOU WILL LEARN HOW TO:

  • Develop a tone and writing style that speaks to your clients
  • Reveal the visual cues that will keep readers interested
  • Infuse your firm’s vision and brand
  • Include a call to action that is appropriate for your audience

As a former in-house marketer and now as an outside consultant, I’ve improved hundreds of lawyer biographies and practice and industry descriptions. In the program, I will share examples of compelling and effective descriptions that will:

  • Demonstrate a thorough understanding of your clients’ business and their pain points
  • Include matter descriptions, significant wins, case studies – whatever is meaningful to your clients
  • Differentiate why your firm is the right firm for their needs

Join me on Wednesday, October 28 at 12:30pm (ET)
Session Fee: $159
Save $30 when you register by October 25

SIGN UP HERE!