Nine tips to get the greenlight on your marketing initiatives
When my sister was the assistant rabbi at a popular [...]
Keep or pitch
PART TWO: More words and phrases from 2020 that just need to go away
The year 2020 has undoubtedly been a tough one. While [...]
Keep or pitch: Words and phrases from 2020 that just need to go away
Ah, it’s December 1st and the start of the “year-in-review” [...]
What is the average website lifespan? Plus more stats and tips for my legal marketing friends
More from my favorite "Save for Later" files gathered from [...]
My own Mad Men memories: Part Two – My Two Years in Trumpworld
Mary Trump, Bob Woodward, and others have recently written bestselling [...]
Your website’s practice and industry pages need some love, too!
Much has been said — and written — about what [...]
Mountains, molehills, and butterflies
About a year ago, I was in the middle of [...]
When internal firm politics play out on your firm’s website.
(A true story.)
A well-known law firm needed to team up with another [...]
Marketing those outlier practices
The outliers. They’re out there. The practice areas that just [...]
Be yourself
The do’s and don’ts about client testimonials, your philosophy, and [...]
