More from my favorite “Save for Later” files gathered from Twitter, Facebook, LinkedIn, and more!

My first tip comes from Andy Crestodina. In May, I included Andy’s chart and commentary, “How long does it take to write a blog post?” which was my most-viewed article on my LinkedIn and Twitter feed. Andy always has useful data and excellent insights. He’s #1 again on this list, too.

1. YOUR WEBSITE IS HOW OLD?
Title: What is the average website lifespan? 10 Factors In Website Life Expectancy
Author: Andy Crestodina
Posted on: November 10, 2020 / LinkedIn
Best quote: “Ask yourself each of these questions counting yeses and nos. The more time you answered yes, the more likely your site is showing its age.”
Why I saved this post: Each of Andy’s ten factors explains how – and why it’s time to re-do your website. I see you – in the corner, cringing!

 

2. HOW ARE LEGAL MARKETERS DEALING WITH COVID?
Title: Legal Marketing Peer Check In
Author: Kate Harry Shipham / KHS People’s Blog
Posted on: May 31, 2020
Takeaways and quotes about law firms and COVID:

  • Kate’s quote: “The most common major focus areas were ‘thought leadership development and production’ and ‘external communications’ followed by ‘strategic BD’ and ‘virtual events.’”
  • My takeaway: Given the pandemic, there were some surprises (IMHO), having viewed both the busiest and quietest practice groups. (See the word cloud, below.)

Why I saved this post: Kate is the Principal of KHS People, LLC, an executive search firm. She and her team surveyed over 200 legal marketers back in May about the effect of COVID and their firms’ response to the pandemic. Kudos to Kate and team for tackling this effort and sharing the results with us!

word cloud

word cloud from kate harry shipham

 

3. DO YOU HATE WRITING FOLLOW-UP EMAILS AS MUCH AS I DO?
Title: How To Write An Effective Follow-Up Email After Meeting With Someone
Author: Josh Spector / Medium
Posted on: April 25, 2019
Best quotes:

  • “Get clear on your goal before you write the email and decide what action you want the recipient to take as a result of it.” “And if you can’t come up with a goal for your follow-up email, you probably shouldn’t send one.”
  • “Side note: Do you know what the subject line of the single most opened email the Barack Obama campaign ever sent was? ‘Hey.’”

 

4. EDWARD TUFTE VS SABRINA CRUZ? YOU DECIDE.
Title: Can you read graphs? Because I can’t
Author: Sabrina Cruz / YouTube
Posted on: November 11, 2020
Best quotes: “The Washington Post’s history has been good graphics. And it’s pretty obvious why. A good graph can unlock a lot of information that might be otherwise trapped in confusing and unappealing text.”
Why I saved this post: At some point in my life, I promise to read more than the first twenty pages of Edward Tufte’s The Visual Display of Quantitative Information. Until then, Sabrina Cruz is more my speed.

graph image

graph from sabrina cruz

 

5. CONTENT THAT RECOGNIZES AND RESOLVES A PROBLEM
Title: Three Types of Content That Will Convert Your Customers: Claps and Likes Don’t Pay The Bills
Author: Felicia C. Sullivan / Medium
Posted on: November 27, 2019
Best quotes: “Here’s a staggering stat — 63% of B2B marketers don’t have a content strategy in play, and 32% of them will duck for cover when you ask about their creative workflows. Because they have none.”
Why I saved this post: This post explains how content –

  • Drives home transformation
  • Recognizes and resolves a problem, and
  • Gives them permission to be in their feelings.

For me, it’s the second bullet that really resonated and is present in nearly everything I write for my clients.

Photo by Shannon Potter on Unsplash

 

 

Written by : Nancy Slome

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