In the world of legal marketing, a few luminaries are referred to on a first-name basis. While they may not be known to the general public the way Beyoncé, Adele, and Madonna are, these folks have achieved rock-star status in our industry. And one of the biggest rock stars is Nancy. As in Nancy Myrland.
Whenever I dialed into LMA’s monthly National Marketing Technology Committee call, I had to announce myself as “The Other Nancy” before speaking, lest there be any confusion.
So many coincidences. In addition to our names and ties to the Midwest, I spent several summers at sleepaway camp in Zionsville, Indiana, just 10 minutes from Myrland Marketing headquarters — a/k/a Nancy Myrland’s house. These coincidences have continued as I heard Nancy’s recent interview on the Legal Marketing Coffee Talk podcast and learned that she, too, used to drive a Pinto. Apparently, her Pinto did not have air conditioning, which made for a rough ride while working in sales during Indianapolis’s hazy, hot, and humid summers. My Pinto had A/C, but it, too, had issues of its own, like fishtailing on icy surfaces and plowing into snowbanks along the New York State Thruway. Thankfully, my Pinto was the wagon style, which did not have a history of exploding gas tanks. (Kids, ask your parents about the Pinto!)
More importantly, Nancy is a giver. She wants to teach you how social media can augment your business. She’s done the research, and she freely shares her insights on choosing the right platform and tools for podcasts and video conferencing. She addresses colleagues’ questions, such as one that was the impetus for last Friday’s live streaming program on LinkedIn, “Lawyers, Should Your Practice or Industry Team Have Its Own Social Media Accounts?” She provides super-useful insight and advice, which comes from her deep understanding of lawyers and legal marketers. And her information is timeless: During that program, for instance, Nancy referenced her evergreen blog post, “Social Media: No One Starts in the Middle” — one that is still relevant 10 years later.
She’s one smart cookie, too. Don’t underestimate Nancy’s pleasant demeanor and delivery. She keeps it professional, yet always adds personality to her site. She’ll post photos of her yellow Labs with fun captions — “The Adventures of Mike & Nick” — or short videos from her phone before she drives to her Jazzercise class, and finds ways to connect these personal experiences to the challenges of legal marketers and their lawyers. Her personality shines through in the tone and voice of her numerous videos and training tips on her website … That combination of personality, professionalism, and perspective is the brilliance of Nancy’s brand and the secret to her success.